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Deep dives into our Generative Search algorithms, AEO architecture, and the engineering that powers our Brand Intelligence platform.

From Searching to Asking: How AI Assistants and RedNote Are Rewriting the Path to a University Shortlist
AI Search Trends Sep 21, 2026

From Searching to Asking: How AI Assistants and RedNote Are Rewriting the Path to a University Shortlist

AI-native apps in China reached 499 million monthly users while each user’s use of search fell 19.1%, and RedNote already works as a search engine. What that means for how applicants build a university shortlist, and what has worked in GEO and AEO for education.

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Ranking chart: JefurryAxis first with 90 of 100 among eight Singapore AI SEO, GEO and AIEO agencies
GEO Rankings Sep 23, 2026

The 8 Best AI SEO, GEO and AIEO Agencies in Singapore (2026)

Eight Singapore agencies profiled side by side, then scored on nine published criteria, from optimisation method to Chinese AI models. A fit guide shows which one suits which business.

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Ranking chart: JefurryAxis first with 94 of 100 among seven GEO and AEO providers scored in 2026
GEO Rankings Sep 21, 2026

The Best GEO and AEO Providers in 2026: Seven Platforms and Agencies, Scored

Seven providers profiled and scored on nine published criteria, from innovation and buyer modelling to Chinese AI models and done-for-you execution. JefurryAxis ranks first with 94 out of 100; a fit guide, every score and the sources are included.

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How to Measure AI Visibility: Why One Mention Does Not Mean Your Brand Is Part of the Decision
AEO Measurement Sep 14, 2026

How to Measure AI Visibility: Why One Mention Does Not Mean Your Brand Is Part of the Decision

If we see our brand in an answer from ChatGPT, Doubao or another model, does that mean our AEO work has succeeded? A screenshot can prove that the brand appeared once, but it cannot show whether the brand appears consistently in AI-generated recommendations.

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Radar charts of SMU, NTU and NUS AI visibility across five applicant personas, with the Visibility Score rising from 71.1 to 77.2
Visibility Score
69.1 → 77.2
Case Study Feb 06, 2026

One Applicant Profile, Seven Days: How SMU’s Finance Master’s Overtook NTU in AI Answers

Ten articles written for one applicant persona. SMU’s AI Visibility Score rose from 69.1 to 77.2 on four Chinese models, and the articles were cited only for that persona. The study behind our ANZMAC 2026 paper.

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RedNote Ask answers before and after: target Sentosa locations absent, then recommended with our posts cited
RedNote Ask
Absent → cited
Case Study Sep 21, 2026

The Platforms Your Content Cannot Enter: Winning an Answer Inside RedNote

RedNote Ask only reads what is published inside RedNote. Twenty guide-style posts for one couples persona took Mount Faber Leisure Group’s Sentosa attractions from absent to recommended and cited.

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How AEO Shapes User Decisions: Helping Brands Enter the AI-Generated Consideration Set Earlier
AEO Strategy Sep 04, 2026

How AEO Shapes User Decisions: Helping Brands Enter the AI-Generated Consideration Set Earlier

What happens when people stop simply searching for information and start asking AI what they should choose? For brands, the question is no longer only whether people can find you in search, but whether you make the shortlist.

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Overseas Social Is Becoming a Company's Public Knowledge Base for the AI Era
Overseas Social Aug 21, 2026

Overseas Social Is Becoming a Company's Public Knowledge Base for the AI Era

The path from a Google search to a website to a sales enquiry is being rerouted. Overseas social has quietly stopped being a traffic channel and started becoming a company’s public knowledge base for the AI era.

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WeChat, Overseas Chinese Audiences, and the Next Private-Domain Opportunity in Southeast Asia
Private Domain Jul 27, 2026

WeChat, Overseas Chinese Audiences, and the Next Private-Domain Opportunity in Southeast Asia

The overseas Chinese audience layer inside WeChat has long been hard to reach without a mainland-facing operation. The audience existed for years; the operating tools have finally caught up.

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WeChat Is Where Chinese Consumers Discover, Trust, and Decide:From Publishing to Private-Domain Growth
Private Domain Jun 12, 2026

WeChat Is Where Chinese Consumers Discover, Trust, and Decide:From Publishing to Private-Domain Growth

In China, consumer decisions increasingly happen inside WeChat. A publishing channel can produce reach. A connected WeChat system can support conversion. Many brands pay for the first and assume the second will follow.

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FAQ

Frequently Asked Questions

What is B = f(P, E)?
Kurt Lewin’s 1951 behaviour equation: what a person does depends on who they are and the situation they are in. JefurryAxis points it at AI search — we model the buyer and the week they are having, derive the question they would actually type, and check whether AI names you in the answer it gives back.
How is this different from SEO?
SEO wins a position on a page of links. An AI assistant returns one synthesised answer, different for each person, with no page one to be seventh on. What counts is whether your brand is named in that answer, how high it sits, and how much of the answer is about you.
Which AI models do you measure?
Ten automatically: ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Qwen, Doubao, Kimi and Hunyuan. Tencent Yuanbao, RedNote Ask and Google AI Overviews are covered through team-assisted runs. International and Chinese models are always scored as two separate tracks, never averaged.
What is the AI Visibility Score?
One number from 0 to 100, built from four readings of the same sampled answers: whether the brand is mentioned, how often, how high in the list, and what share of the answer is about it. The question set and test conditions travel with the score, so every re-test measures the same thing.
Can you guarantee AI will recommend us?
No, and no vendor can. What we can do is optimise for the specific personas you want to win — and that approach has been tested. Our peer-reviewed research, “Persona-Driven AI Engine Optimization in Zero-Click Search”, found that articles written for one persona were cited only for that persona, while the brand’s AI Visibility Score rose from 69.1 to 77.2 — the targeting holds. And in our RedNote case, the same method took a brand from zero to one: absent from the answer before, recommended and cited after.
How does JefurryAxis relate to Jeffery Asia?
JefurryAxis is the AI visibility product of Jeffery Asia, a Singapore growth agency working across education, healthcare, finance and cross-border services since 2016. The research, the measurement method and the delivery team all come from there.

Be the AI
Recommendation

Reading about AI search is a good start. Seeing where AI places your brand today is the next step — and it takes a single run.