Terms of Service

These Terms of Service ("Terms") are an agreement between JEFFERY ADVENTURE PTE. LTD., a Singapore company trading as Jeffery Asia, with its registered office at 46 East Coast Road, #08-04 EastGate, Singapore 428766 ("Jeffery Asia", "we", "us"), and you. They govern your use of the JefurryAxis websites, the free AI visibility check, the signed-in workspace and console, the reports, insights and other content generated through them, and the related documentation (together, the "Platform"). By ticking the acceptance box, creating an account, joining an organisation, or using the Platform, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Platform.

The Platform is for businesses and their authorised representatives. You confirm that you are at least eighteen (18) years old and, if you act for an organisation, that you have authority to bind it. JefurryAxis is delivered as Result-as-a-Service: fees, credit allocations, plan entitlements, deliverables produced by our team and any service levels are agreed in a separate written agreement or order signed with our team (the "Service Agreement"). Where a Service Agreement and these Terms conflict, the Service Agreement prevails for the matters it expressly covers; these Terms govern all use of the Platform. Without a Service Agreement, your use is limited to any free trial we allow.

1. Accounts and organisations

You must provide accurate registration details and keep them current. Each account is for one named person and may not be shared. You are responsible for your credentials and for everything done under your account, and you must tell us promptly at success@jeffery.asia about any unauthorised use. An organisation is controlled by its Creator, who manages members, roles and brand permissions; the organisation is responsible for the acts of all its users, and we may treat instructions from a Creator or Admin as instructions of the organisation. Registering more than one account or organisation to obtain extra trials or credits is not permitted.

2. The Platform

From the brand inputs you provide, the Platform generates audience tags, synthetic personas, decision scenarios and natural-language queries, submits those queries to the AI answer engines in scope, and analyses the responses to produce visibility metrics, reports and recommendations. Some engines and surfaces (for example Tencent Yuanbao, Xiaohongshu and Google AI Overviews) are not measured automatically and may be assessed manually by our team under a Service Agreement. The Platform is evolving: we may add, change, suspend or withdraw any feature, engine, metric, methodology, plan or documentation at any time, and results before and after a change may not be comparable. Free trials and features marked beta or preview are provided for evaluation only, may be limited or withdrawn at any time, and carry no warranty or support commitment.

3. Fees and credits

• No online payment. The Platform does not sell anything online and does not process payments, issue invoices or receipts. All fees, including for credits, are quoted, agreed, invoiced and paid through our team under the Service Agreement. Contact success@jeffery.asia for pricing, plans and credit purchases.
• Credits are usage entitlements, not money. Credits measure the usage your organisation is entitled to under its Service Agreement. They have no cash value, are non-refundable, and cannot be transferred, resold or combined across organisations. Credits are consumed when the Platform performs billable operations, as described in the documentation and the Usage page.
• Monthly credits allocated for a billing cycle expire at the end of that cycle, do not roll over and are not refunded. When a plan expires, any unused monthly credits are cleared at that time.
• Top-up credits are purchased separately through our team, are used only after the current cycle's monthly credits are exhausted, remain available while the Service Agreement is in force and the account is in good standing (unless the Service Agreement says otherwise), and are forfeited when the Service Agreement ends or the organisation is closed. Once a plan has been expired for ninety (90) days, any remaining top-up credits are cleared.
• Free trial credits. Trial credits granted with the Free plan are available for seven (7) days from the start of the trial. Any trial credits not used by the end of that period are cleared.
• We may change consumption rates. Jeffery Asia reserves the right to adjust the number of credits consumed by any operation, and to add or remove billable operations, at any time. Changes take effect when published in the Platform and apply to operations performed afterwards.
• Failed operations. Credits are consumed when an operation starts. If an operation fails solely because of a fault in the Platform, we may re-credit it at our discretion. For a report, credits for any part that produces no result are re-credited automatically; if more than ten percent (10%) of a report fails, the whole report is voided and its credits are re-credited in full.
• Overdue amounts. If any amount under a Service Agreement is overdue, or the Service Agreement ends, we may suspend or reduce access and credits without liability.

4. Your data

You keep whatever rights you have in the brand inputs, files and other content you submit ("Customer Data"). You grant Jeffery Asia and its service providers a worldwide, non-exclusive, royalty-free licence to host, process, analyse and transmit Customer Data, including to the AI providers described in the Privacy Policy, in order to provide the Platform, generate outputs, and create de-identified and aggregated data. You confirm that you have the rights needed to submit Customer Data; that it is lawful and does not infringe anyone's rights or contain malicious code; that it contains no personal data unless de-identified or publicly available, and if it nevertheless does, that you have obtained all consents and met all requirements (including any cross-border transfer requirements) under the laws that apply to you. We do not sign separate data processing agreements as standard; if your organisation needs one, email success@jeffery.asia before submitting data. We may remove or decline to process Customer Data that we consider unlawful, risky or unsuitable.

5. AI engines

The Platform relies on third-party AI models and answer engines that we do not own or control. By using the Platform you authorise us to send Customer Data and information derived from it to those providers, which process it under their own terms. We are not responsible for their availability, performance, content, accuracy, policies or changes, or for their handling of data. An engine may be unavailable, may change or block queries, or may be removed from the Platform at any time. Engine responses reproduced in the Platform are statements of the relevant engine, not of Jeffery Asia. Jeffery Asia does not use Customer Data to train or optimise any AI model; we do send it to third-party models to analyse it and produce your outputs. Whether those providers train on what they receive is determined by them under their own terms — we make no representation about it, are not responsible for it, and you should contact the provider directly if you need to know.

6. Ownership of the Platform and its outputs

Jeffery Asia owns the Platform and everything in it, including its software, models, methodologies, scoring frameworks, documentation and trademarks (including JefurryAxis™ and Jefurry). Everything generated by or through the Platform, including tags, personas, scenarios, queries, engine responses, scores and metrics, reports, analyses, insights, recommendations and any generated or optimised content ("Output"), is owned by Jeffery Asia. While your account and Service Agreement remain in force, we grant you a limited, non-exclusive, non-transferable, revocable licence to view Output in the Platform and use it for your organisation's internal purposes only: understanding your own brand's AI visibility and analysing your target audience.

Any other use of Output requires our prior written consent, requested from success@jeffery.asia before use. This includes publishing or sharing Output outside your organisation, using it in advertising, marketing, press, sales or investor materials, making public or comparative claims about your brand or a competitor based on it, presenting scores as a certification or ranking, and publishing any generated or optimised content. We may grant, condition or refuse consent, and may charge for licensed use. Deliverables expressly licensed under a Service Agreement may be used as that agreement allows. You may not use Jeffery Asia's or JefurryAxis's name or logo, or suggest our endorsement, without our written consent. Any feedback you give us may be used freely by us. We may name your organisation as a customer unless you object in writing.

7. AI-generated content disclaimer

Output is generated by automated systems and third-party AI models. It is probabilistic, depends on your inputs, your settings and the engines' behaviour at the time of the query, and may be inaccurate, incomplete, outdated, inconsistent, biased or fabricated. A detection run is a sample, not an exhaustive or authoritative measurement, and the same inputs may give different results at different times. Output is not business, marketing, legal, financial or other professional advice, and is not an audit, certification, ranking or guarantee of your brand, your competitors or any engine. Personas and audience profiles are synthetic constructs for measurement, not real people. You are solely responsible for verifying Output before relying on it, for every decision you make and action you take based on it, and for any content you publish. We do not promise that using the Platform or following any recommendation will improve your visibility, rankings, traffic, sales or any other result.

8. Acceptable use

You must not: use the Platform other than for your organisation's internal business purposes or in breach of any law or third-party right; copy, modify, reverse engineer or attempt to extract the Platform's source code, models, prompts, methodologies or scoring logic; access the Platform by bots, scrapers or other automated means, or circumvent rate limits, balance limits, credit metering, plan entitlements or security; resell, share or provide the Platform or Output to third parties, or use it to build, train or benchmark a competing product; share credentials or create multiple accounts to obtain extra trials or credits; upload personal data that has not been de-identified, or any unlawful, infringing, defamatory or harmful content; use the Platform or Output to create misleading or spam content, to manipulate any AI engine, or to disparage any person, brand or competitor; or interfere with the Platform or other customers' data. We may investigate suspected breaches and remove content, forfeit credits, suspend or terminate accounts, and report to the authorities.

9. Availability and support

We aim to keep the Platform available but make no commitment under these Terms to any service level, uptime, response time or resolution time; any service levels apply only if set out in a signed Service Agreement. The Platform may be unavailable because of maintenance, updates, security events, AI engine issues or causes outside our control, and we may suspend it in whole or part at any time. If you experience a fault or error, contact our team at success@jeffery.asia. Support is provided on a reasonable-efforts basis during Singapore business hours. Sales, contracts and credit purchases are handled by our team at the same address.

10. Data retention, export and closure

Customer Data and Output are kept and deleted as described in the Privacy Policy; in particular, reports and detection runs are currently deleted fifteen (15) months after generation or last modification and cannot be recovered afterwards. The Platform does not provide self-service export or account deletion. To export data or close an account or organisation, email success@jeffery.asia; we will assist within a reasonable time, subject to any fee agreed with your organisation and to Section 6. We are not responsible for loss caused by your not requesting an export before data is deleted. On closure or termination, access to Output ends and unused credits are forfeited.

11. Suspension and termination

We may suspend or restrict your access, any user, workspace or operation immediately if we reasonably believe you have breached these Terms or a Service Agreement, amounts are overdue, your use creates a security, legal or reputational risk, or suspension is required by law or an AI provider. We may terminate these Terms and close your account immediately for material breach or unlawful use, when your Service Agreement ends and no trial applies, or otherwise on thirty (30) days' notice. You may stop using the Platform at any time and request closure under Section 10; fees already paid are not refunded. Sections 3 to 8 and 10 to 14 survive termination.

12. Disclaimers, liability and indemnity

The Platform and all Output are provided "as is" and "as available", and to the fullest extent permitted by law we disclaim all warranties, express or implied, including accuracy, merchantability, fitness for a particular purpose, non-infringement, and that the Platform will be uninterrupted, error-free, secure or compatible with any AI engine.

To the fullest extent permitted by law, Jeffery Asia, its affiliates, licensors, AI providers and service providers will not be liable for any loss of profit, revenue, business, goodwill or data, loss arising from reliance on Output or from the acts or unavailability of any AI engine, or any indirect, consequential, special or punitive loss. Our total aggregate liability arising out of or in connection with these Terms and the Platform will not exceed the fees actually paid by your organisation to Jeffery Asia for the Platform under the applicable Service Agreement in the one (1) month immediately before the event giving rise to the claim, or fifty Singapore dollars (S$50) where no such fees have been paid. Nothing in these Terms limits liability that cannot be limited by law, such as for fraud or for death or personal injury caused by negligence. Any claim against us must be brought within twelve (12) months of the event giving rise to it.

You will indemnify Jeffery Asia and its affiliates against all claims, losses, costs and expenses (including reasonable legal fees) arising from Customer Data, your use of Output (including any publication, comparative claim or statement about a third party), your breach of these Terms, the Privacy Policy, a Service Agreement or any law, or the acts of your users.

13. Governing law and disputes

These Terms and any dispute arising out of or in connection with them or the Platform are governed by the laws of Singapore. Any such dispute, including any question regarding the existence, validity or termination of these Terms, shall be referred to and finally resolved by arbitration administered by the Singapore International Arbitration Centre (SIAC) in accordance with the Arbitration Rules of the SIAC for the time being in force, which rules are deemed incorporated by reference in this clause. The seat of the arbitration shall be Singapore, the tribunal shall consist of one arbitrator, the language shall be English, and the proceedings shall be confidential. Nothing in this Section prevents Jeffery Asia from seeking injunctive relief or recovering unpaid fees in the courts of Singapore or any other competent jurisdiction. Claims may only be brought in your own capacity, not as part of any class or representative proceeding.

14. General

We may update these Terms by posting a new version on this page with a new effective date; for material changes we will make reasonable efforts to notify you through the Platform or by email at least seven (7) days in advance, except where an earlier date is required for legal or security reasons. Continued use after the effective date means you accept the update. These Terms, the Privacy Policy, the documentation and any Service Agreement are the entire agreement between us regarding the Platform; your purchase orders or standard terms do not apply. You may not assign these Terms without our written consent; we may assign them to an affiliate or successor. Notices to you may be given in the Platform or to your registered email; notices to us go to success@jeffery.asia. We are not liable for delays or failures caused by events beyond our reasonable control, including acts of AI providers. If any provision is unenforceable, the rest remains in effect. Except for our affiliates and the persons protected by Section 12, no third party may enforce these Terms. These Terms are written in English and any translation is for reference only. Anything not expressly covered by these Terms or your Service Agreement is subject to the written confirmation given by Jeffery Asia by email from success@jeffery.asia.

15. Contact

JEFFERY ADVENTURE PTE. LTD. (Jeffery Asia)
46 East Coast Road, #08-04 EastGate, Singapore 428766
Support, faults, data requests, sales and credit purchases: success@jeffery.asia · Telephone: +65 8099 0868