PRICING

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Choose the plan that fits your AI visibility goals. Start with essential tracking, then scale up with broader coverage, deeper insights, and dedicated support as your brand grows.

How our services are priced

Audit once. Optimise per persona. Measure every day.

You pay for the audiences you choose to win — not for a bundle of keywords. Every quote is itemised, and every line maps to a persona, a model group or a month.

01 · One-off

Launch Audit

Fixed scope, quoted per project

  • A time-stamped baseline across the agreed AI models
  • Up to 8 personas × 5 decision scenarios, brand-free questions, two independent rounds
  • 3 competitors scored in the same answers
  • Report, raw answer library, citation lists, and an action list ranked by impact
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The core unit 02 · Monthly

Persona Optimisation

Per persona × model group × month

  • Open web: 10 persona-led AI-facing articles + 10 brand PR pieces per unit, Chinese or international models
  • Closed platforms: 10 persona-led posts through 10+ approved RedNote accounts, or for Tencent Yuanbao
  • A Source & Publishing Plan you approve each month
  • A live link or dated screenshot for every published item
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03 · Ongoing

Monitoring & Review

Per month · annual plans at a lower rate

  • Daily re-tests on the frozen audit configuration — same questions, same scoring
  • Results by model, persona, scenario, source and competitor
  • API evidence and closed-platform observations reported separately
  • A monthly report and next month’s content priorities
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Add as you grow + Model+ Persona+ Scenario+ Query depth+ Competitor+ Specialist hoursThird-party media at cost, with your approval

Our service cycle

Six steps, one account manager from the first call. Step six opens the next cycle.

  1. Week 101 Discovery interview

    Your account manager learns the audiences you want to win and collects brand and business material — shared with your permission, anonymised where needed.

    Brief & data access
  2. Weeks 1–202 Core audiences, first audit

    We build your core buyer personas and the situations they buy in, then run the first audit for a baseline visibility score.

    Personas · baseline score
  3. Week 203 Kick-off

    Together we agree which audiences and business lines to optimise first, and what success will look like.

    Agreed targets & KPIs
  4. Monthly04 Optimisation

    Content written for each target persona and situation, placed on the platforms the models actually read.

    Articles live where AI reads
  5. Daily05 Track & measure

    The same questions, re-run every day. Scores, citations and competitors, reported in plain language.

    Report · first within 30 days
  6. Each cycle06 Review & re-audit

    What moved and why. Personas refreshed with new market signals, and the next cycle opens with a fresh audit.

    Review · next cycle’s plan
Detection Optimization Growth
FAQ

Frequently Asked Questions

What is B = f(P, E)?
Kurt Lewin’s 1951 behaviour equation: what a person does depends on who they are and the situation they are in. JefurryAxis points it at AI search — we model the buyer and the week they are having, derive the question they would actually type, and check whether AI names you in the answer it gives back.
How is this different from SEO?
SEO wins a position on a page of links. An AI assistant returns one synthesised answer, different for each person, with no page one to be seventh on. What counts is whether your brand is named in that answer, how high it sits, and how much of the answer is about you.
Which AI models do you measure?
Ten automatically: ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Qwen, Doubao, Kimi and Hunyuan. Tencent Yuanbao, RedNote Ask and Google AI Overviews are covered through team-assisted runs. International and Chinese models are always scored as two separate tracks, never averaged.
What is the AI Visibility Score?
One number from 0 to 100, built from four readings of the same sampled answers: whether the brand is mentioned, how often, how high in the list, and what share of the answer is about it. The question set and test conditions travel with the score, so every re-test measures the same thing.
Can you guarantee AI will recommend us?
No, and no vendor can. What we can do is optimise for the specific personas you want to win — and that approach has been tested. Our peer-reviewed research, “Persona-Driven AI Engine Optimization in Zero-Click Search”, found that articles written for one persona were cited only for that persona, while the brand’s AI Visibility Score rose from 69.1 to 77.2 — the targeting holds. And in our RedNote case, the same method took a brand from zero to one: absent from the answer before, recommended and cited after.
How does JefurryAxis relate to Jeffery Asia?
JefurryAxis is the AI visibility product of Jeffery Asia, a Singapore growth agency working across education, healthcare, finance and cross-border services since 2016. The research, the measurement method and the delivery team all come from there.
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Be the AI
Recommendation

Knowing how AI presents your brand is worth more than any single campaign metric. A baseline audit is a small, clear first step — and useful even if you go no further.

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